EVENTS
Decoding the Shape Shifting European Beauty Market
Shifting structural and competitive dynamics make geographic diversification critical. The distribution decisions of where to play are as important as how to win. Europe is a recognized world leader in the beauty industry. It serves as a flagship market and a major cosmetics exporter globally, and it has shown resilience during challenging geopolitical and macroeconomic times. While Brexit saw the UK leave the European Union eight years ago, it remains critical in navigating the large, fragmented distribution ecosystem. Projected to generate $144.60 billion in 2024 by Statista, Germany, France, Italy, the UK, Spain, and Poland represent the region's biggest beauty and personal care markets. Global consumers of all ages increasingly see the world as one unified storefront that is not defined by borders driving brands to deliver on global omnichannel strategies.
October 8, 2024 / LONDON, UK
October 8, 2024 / LONDON, UK
Decoding The Changing Face Of North American Beauty
The beauty industry has proven resilient, but it's a market with two faces. On the one hand, the US market continues to grow, with specialty channels leading the way increasing at 14% and racking up $31.7 billion in sales in 2023, while mass-market beauty showed modest gains of 6%. The other reality is brands are struggling and still feeling the after-effects of the pandemic, compounded by supply chain pressure, rising inflation, fierce competition, and changing market dynamics. We'll dive into what it takes to succeed in the shifting and increasingly competitive landscape of the largest market in the world.
April 23, 2024 / LONDON, UK
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April 23, 2024 / LONDON, UK
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